People click, but do they buy? WHEN will they buy? Are they buying too much too fast? When will stores reopen and will foot traffic resume? Consumer demand is evaporating for Industry Email List some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping issues. The dynamic changes daily, if not hourly. Now for the good news: search marketing is adaptable, measurable, and when done right, profitable. Even with changing data patterns, PPC professionals can use timely trends to guide strategic decisions. COVID Industry Email List Dashboards Tinuiti has created a helpful dashboard that provides insight into paid Facebook media trends since the pandemic took hold. It requires you to register (for free, with your email) and offers information on media spend by major sectors.
Tinuiti's ad spend tracker shows the evolution of ad spend week over week and month over month. The dashboard is regularly updated with Industry Email List Industry Email List weekly and monthly data that shows how different segments are adjusting their digital marketing spend to what's happening. Optmyzr has also created a COVID analytics tool showing the impact of local regulations on search performance. The start date and expected end date of government regulations, such as store closures, are included to help advertisers understand anomalies in search data. The Optmyzr COVID-19 PPC analysis tool displays data on local virus control measures alongside PPC performance data.
The Optmyzr Tool is a free script for everyone and an easy-to-use, no-code Data Insight tool for subscribers to Optmyzr's PPC management and reporting software. Emerging trends The Tinuiti data shows some interesting trends in some volatile sectors. April turned out to be very different from March; May will undoubtedly be very different from April. Industry Email List Automotive: Spending fell 41% month-over-month, but jumped nearly 50% week-over-week in the past two weeks. Travel: Spending has nearly evaporated, down 82% month-on-month, but showing Industry Email List signs of a cautious rise. Consumer Packaged Goods: Up 27% month-over-month and 50% week-over-week.