There is no doubt that the vocational education industry is a blue ocean with huge growth potential waiting to be tapped. Especially after the implementation of favorable policies, more and more companies want to seek incremental space on the vocational education track. For a time, the vocational education market sounded a new battle song. 1. Players who have transformed from the K12 track, such as Homework, TAL, Gaotu, and New Oriental "Double-minus" New Deal landing, job help, a good future, high-way, New Oriental and other brands have K12 transformation of vocational education track "refuge." K12 track player based on the original teaching outlets, brand, team and other resources, the creation of a public exam, PubMed and other vocational education programs, intended to create new growth curve, but there are natural differences in K12 education sector and vocational education sector, K12 brand transition is not easy.
On the one hand, vocational education market is highly fragmented, K12 original brand of teaching and research, vocational education telemarketing list management team move to the track, must go through adaptation, the process of matching, integration difficult. On the other hand, traditional vocational education, PubMed, public test, test and other fields have been compiled is a Red Sea, K12 track athletes do not experience, content resources, user advantage, and less short-term profitability difficult to achieve rapid expansion. 2. Specializing in online vertical vocational education platforms, such as chalk education, lesson education, etc. The online vocational education platform is supported by technology, providing users with online teaching products such as IT, public examinations, and teachers, and exploring more commercialization space.
The strong demand for online education in recent years, the continuous expansion of the online vocational education market, and the continuous capital investment have driven the development of online vocational education platforms. However, the purely online telemarketing list mode is difficult to solve the problem of face-to-face teaching, and with the exhaustion of online traffic and the difficulty of obtaining, the online vocational education platform can only switch to offline. After staking a series of operations, the expansion of the high cost, unsatisfactory business line and other problems followed, vocational education platform vertical integration of online and offline road long way to go. 3. Comprehensive vocational education platform represented.