The company directly sends a private message to the owner to conclude the transaction. Respondents can insert product descriptions, pictures or links in their answers. But this executive list method is relatively inefficient, and it will be very painful when we need a large number of influencers to cooperate. Moreover, relatively large respondents will rarely reply to private executive list messages, and they are also more critical of cooperative enterprises. In order to solve such problems, we can find agents to cooperate in batches, just like the current.
MCN organization, but behind the time saving is the increase in cost. In recent years, Zhihu has cracked down on over-the-counter transactions and controlled executive list external chains. At the beginning of this year, it has rectified a group of respondents and has never let it go. This is related to Zhihu’s desire to promote Zhi+ and MCN cooperation. In my opinion, the shrinking executive list of off-site cooperation is not a bad thing. The efficiency and quality of influencer marketing have improved, except for the increase in marketing costs.
The above are all for KOLs and waist KOCs, and there is another case for amateurs to answer (bottom KOC). When we need answers from users, we can outsource or executive list cultivate a group of writers to be real users. These types of influencer responses can be arranged executive list singly, but pyramids work best. 3. Advertising Marketing Zhihu advertising marketing involves APP/WEB/M three ends, including open-screen advertisements, information flow advertisements, hot list, search advertisements, search brand area.