Final Thoughts Google Ads and Microsoft Ads are both exceptional platforms for PPC campaigns, including search and display network ads. They have great reach, and are effective in helping you connect with your target audience. Both share similar functionalities and operate in a similar way, even having nearly identical ad creation processes. The devil is in the details, however, so it’s important to keep these 6 key differences in mind when you’re deciding which platforms you want to use when, and how you want to divide up your ad spend between the two.
Need help determining which ad platform will whatsapp database work best for you, or how to optimize for each one? Get in touch with us and learn more about how we can help you manage and optimize your campaigns. “Google’s automation is going to take our jobs.” It’s a phrase I’ve heard a few times over the last year from marketing consultants as we’ve started pushing front-facing automation options in the Google Ads platform. But, unbeknownst to my worrisome colleagues, automation has always been a part of the Google Ads platform. Over the last three years, however, that automation has been much more obvious.
Historically, it was buried in the back-end of the platform, or hidden in plain sight on the front-end side of things. In recent years, however, Google has put their algorithms front and center with campaign-level bid strategies. But in many online marketer’s opinions, these bid automation options brought reduced performance and weren’t worth trying. But is that assumption true? Google has funneled a lot of money into their machine learning and automation tech. If Google sees that much value in automation, isn’t it worth it to ask, “Who really wins when marketers use Google automation: the marketers or Google?”