The law firm's website, logo, business cards and all other materials are all meant to support this message. 2. Your law firm's website Your law firm's website is the hub for all of your law firm's internet marketing activities. At some point, it is very likely that a potential client or lawyer will visit your website. Often, this will be the visitor's first impression of your business. The old adage “you only get one chance to make a first impression” comes to mind, but the impression your website leaves is only part of the equation. Messaging is arguably the most crucial aspect of law firm websites. The aesthetics of your website play a role in conveying this message, but "a beautiful website" is not the goal - sending a clear message about the business is the goal.
With the cost of law firm websites continuing to drop, it has never been easier to get a world-class website without having to spend a fortune. Clearly communicate your areas of practice Don't force people to research what areas of law you practice. Whenever possible, visitors should be able to clearly understand what you do and who you represent without scrolling or hovering over navigational elements. It is essential to cover all your bases; each practice area should have its dedicated page on your website. The page must be accessible via the navigation, as well as the boxes on the Industry Email List home page. Make sure your developer creates a sticky header; the navigation should not disappear as visitors scroll down the page.
This will make it easier for visitors to navigate to your practice area pages. Communicate your key differentiators It is not enough to say "I am a workers' compensation lawyer". Explain to the visitor why he should choose your law firm. Are you the most experienced in your field? Do you have a history of obtaining major settlements? Have you been covered by the press? What makes you unique? Your website cannot shy away from convincing your visitors that you are the law firm they need to contact. Have clear and appropriate calls to action A personal injury law firm's website should have the message "Call us now!" buttons and forms throughout the website,