three combines not only optimizing conversion paths, but also following up with customers via email, social media or other forums to ultimately help them “get what they want”. Think of keywords as a window into a customer's intent. In 2015, it's your job as an SEO to create as many "complete intents" as possible. 5. “Content is an engagement, not a campaign” Joanna Lord, Vice President of Marketing at Porch Often we think of content creation in terms of “campaigns”. When in fact content strategy should focus on much more than just creating a piece of content.
for a marketing purpose. A strong and sustainable content strategy is an ongoing effort that immediately builds relationships. Recently, members of Seer 's SEO team created a piece of content that incorporates the mission of our client, a large greeting card employee email list company: to spread meaningful connections. With this in mind, we recommended that the brand create a charitable giving guide that is future-proof and could be updated regularly each year to help customers with their holiday behind how editors.
journalists, and writers have always written content - because their ultimate goal was to build relationships with readers, even if it was difficult to write. for publications other than their own. Joanna challenged us as marketers to incorporate this line of thinking into our own marketing efforts. Contributing content to other publications and syndicating content is nothing new. However, the use of these “editor” techniques in the online marketing ecosystem is something that SEOs are not as familiar with. Marketing or generating content for other partner sites – without waiting.