We are making a number of strategic moves based on what we expect to happen in the short and medium term, both in terms of product development and also our company development and structure.
One of the main things we see holding back a greater focus on organic search and SEO is the need for a multi-disciplinary approach. So, we’re very focussed now on becoming a complete solution for digital marketing professionals – not just SEO. For example, while we can argue successfully that the ROI of SEO spend is usually better than paid search, the fact remains that you can have a paid search campaign up and running in a day and be getting results immediately thereafter.
The other issue that stops many companies doing more with organic search is the lack of in-house skills – and there’s a general shortage of such skills at the moment. So, we are now very much a solutions provider rather than simply a product company. As well as our platform, we also provide the people (whether our own people or supplied by our partners) to deliver a managed service.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
At the same time, our data continues to be a huge part of our future. We are already working with major brands and retailers on leveraging search data to understand and drive digital demand. This is now part of our stated Company Vision and is an area in which we’re striving to become smarter, better and more sophisticated. We aim to be able to amalgamate search data from multiple sources to allow clients to really understand demand with an accuracy never before achieved.