With so many pieces being played, one or more pieces can drift if you're not careful. Example 1: Payroll software company As mentioned earlier, a single bumper ad is probably not very effective. Using them in combination makes them powerful. Here's an example of how this works: advertisement Continue reading below Let's say you are marketing payroll software. You are competing with a large payroll company, but your benefits are: Simpler user interface. Excellent integration with other tools. Competitive pricing. All of the above benefits can be demonstrated in bumper ads.
Bumper ads can show ghost mannequin effect how easy it is to navigate the user interface. Bumper Ads 2 can display the logos of several integrated companies that are supported . Bumper Ads 3 may show some comparative prices. A 15-second or 30-second video featuring testimonials from happy customers can further drive this strategy. You can also use the TrueView for action campaign to end the sequence and direct visitors to your site to create an account. advertisement Continue reading below Not sure about this strategy? Try turning your head over. Start with a longer video and follow up with a series of bumper ads.
Additional Bonus: Create a remarketing ad for those who have watched the video but haven't taken action yet. Example 2: Non-profit cancer research institute Let's look at another example. Let's say you are a non-profit cancer research organization and want to raise awareness of your causes and grow your community. Again, you can use the same "cluster" method for 3 or 4 bumper ads. Each ad can focus on testimonials from different cancer survivors that will be exciting and motivating.