Under the competition of stable and cheap supply such as taobao and pinduoduo, it may not be a large-scale demand. Due to the participation of riders in food Whatsapp Mobile Number List delivery, the efficiency provided by the food delivery platform is much higher than the efficiency of food delivery by a single store. Even if the original subsidy Whatsapp Mobile Number List is a lot, there is still a lot of demand after the platform does not have the subsidy. 4) how to make money, is it a razor or a refrigerator? When the platform finally constructs a business model, it must be clear whether it is a business of razors (ltv, total life cycle value) or refrigerators (cac, user acquisition cost).
Many specific operations of these Whatsapp Mobile Number List two businesses are blended, but the essence is different. The razor business is to look at the long-term value of a customer. The first business does not seek to make money, or even Whatsapp Mobile Number List lose money, but rely on the long-term business of selling blades to make profits higher and bigger. The same goes for the printer business. The refrigerator business must cover the user acquisition cost in this transaction. The business formula is: this revenue - customer acquisition cost.
Don't expect to be able to rely on selling Whatsapp Mobile Number List eggs for refrigerators in the future to get more income from a single customer. No matter what business it is, you need to pay attention to nps (net promoter score), the probability of customer recommendation, which is particularly important for low-frequency and high-frequency Whatsapp Mobile Number List services, because only this term reduces cac (customer acquisition cost) in low-frequency business. Increase ltv (life cycle total value) in frequency services. For example, in the development process of square, the product is well done, and the probability of recommendation among customers is very high.