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sonali afrin
Apr 11, 2022
In General Discussions
Editor's introduction: Nowadays, with the development of the Internet and the accuracy of recommendation algorithms, some industries are gradually developing online business and marketing and promotion on the Internet; the education industry is no exception, buy email list especially the impact of the epidemic in the first half of the year, the development of online education has become more and more rapid. ; The author of this article shared the phenomenon of the growth of e-commerce in vocational education, let's take a look. Not long ago, I talked to a senior person in the industry about the trend of marketing. we have a consensus that with the trend of onlineization, the marketing of tourism, news, video and other industries is more and more like e-commerce - in the past, everyone What is promoted is APP; and now, what is promoted is specific buy email list content or products, which are presented to users with recommended logic. However, we have a puzzle: what about the education industry? This industry is quite special; first of all, education is an industry in name, but it is actually a combination of many industries: pre-school English enlightenment, K12 tutoring classes, and financial management classes for office workers; from front-end customer acquisition to back-end business organization, it can be said to be very different. It has nothing to do with it; however, it is not like content, e-commerce and other industries, where there are a large number of products to choose from. In the post-epidemic era, the trend of education shifting to online is becoming more and more clear, so what are the new buy email list developments in the corresponding marketing methodology? Coincidentally, at the education GET conference two days ago, I met my old friend Jiang Lu, who is now in charge of the education industry in Tencent Advertising; after listening to her speech, I have a lot of ideas about how to follow the logic of online, with "Electricity". "Commercialized" method to implement education industry marketing, greatly improve efficiency and effectiveness, and have more answers.
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