Mar 30, 2022
In General Discussions
In this article I will list the most important Whatsapp Mobile Number List points with regard to search, shopping and analytics, tracking & reporting for the coming period. Google holds this EMEA Product Kick Off twice a year to notify users of Google campaigns. First of all, I share the most important points related to search and shopping, in text and handy Whatsapp Mobile Number List infographics. 1. Search & shopping performance planner Create budget plans and predict how optimizations can change key metrics that support your marketing goals (lead generation, online-offline sales). You can plan budgets and targets in search and shopping campaigns, which saves time. All campaigns must use 1 merchant center. It is now possible to add campaigns that were Whatsapp Mobile Number List previously unsuitable. You do this by using past performance or adding manual forecasts. The new 'Suggested changes' column gives you insight into recommendations from Whatsapp Mobile Number List the performance planner at a glance. Add secondary metrics to get more data on performance impact. Choose a specific time period to use for the historical conversion rate. 2. Performance Planner for Target Impression Share Bidding Create budget plans and predict how optimizations can Whatsapp Mobile Number List change key metrics that support your marketing goals (lead generation, online-offline sales). Plan specifically for campaigns that use target Whatsapp Mobile Number List impression share bidding as their bidding strategy. This launch includes showing new impression share metrics (impression share, absolute top impression share) for target Whatsapp Mobile Number List impression share bidding. Currently, this feature is only available for search campaigns. 3. Broad match improvements Broad match, together with smart bidding, ensures higher conversions and higher conversion values on average. Some improvements to improve Whatsapp Mobile Number List predictability, precision, and broad match theming capabilities.